Headline Studio
Headline Studio is a web product built to analyze and score user-written headlines based on a variety of research-backed data points and provide actionable suggestions to improve a headline's clickability, driving engagement and traffic.
My Role
Product Owner | Design Lead | Front-end Developer
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Headline Studio started as a free tool on CoSchedule.com that gained a cult following.
As a free tool, Headline Studio (then Headline Analyzer) would bring 1 million+ visitors to the CoSchedule website each year. It would offer a simple analysis and score with litlte actionable steps or interaction. The objective of Headline Studio was to create an optimized experience and build a fully-featured premium option for our users.
We researched, designed, built and launched the product to market within six months.
As the product owner and design lead on this project, I led a small team through user research, leaning on our current user base to explore pain points and problems to solve.
Working closely with our main stakeholders and cross-functional partners in marketing and sales, we ideated an MVP solution with a clear go-to-market strategy.
Through clear communication, frequent demos, and stringent prioritization, we designed, built and launched a fully functional product in 6 months. Within a year of launch, Headline Studio had over 100,000+ users and a "World Class" NPG score.
